Become the Go-To Guy (or Gal) with Articles

Today’s Marketing Monday topic is Articles.

Now, if the first words that just popped into your head were, “But, I’m not a writer,” stop for a minute. That’s okay. You can still produce and use articles to market your business.

Articles are a one of the best ways to establish yourself as an expert in your industry, or at least as someone who has something more to offer than the average business owner. And let’s face it. Who wants to be average, right?

And besides – this marketing tool costs you zero dollars. How awesome is that?

This is not as complicated as it may sound. Make a list of things that would appeal to your target audience. What kinds of questions do you get asked most often? Answer them in a brief article.

Your article doesn’t have to be long to be effective. In fact, in most cases, less is more. It is possible to be both concise and thorough.

And if you are still worried about the fact that writing does not come naturally to you, don’t be. You may write better than you think you do. You can hire someone to help you write the article, or write it for you, but make sure that the end result sounds like you. It should be easy for your readers to hear those words coming from you.

Regardless of who writes your article, proofreading is of utmost importance. Putting material out there that is laced with punctuation, spelling and grammatical errors will do more harm than good. Have someone you trust who is skilled in this area look it over and make sure it is clean and reads well.

You can promote your article yourself on your blog or white papers that you promote both in print and online; but to gain even more exposure, you should submit your articles to websites and e-zines that have an established readership of your target audience. Be sure to submit a four-to-five line biography, your email address and website address with your article. It’s also a good idea to check out their article submission guidelines in advance to make sure you are submitting content they are more likely to use.


Freestyle Business Solutions offers writing, editing and proofreading services. We are happy to help you get out there in any way we can. Call 512.704.8592 or send an inquiry to

Marketing Tip #1: Ask for Referrals

Ask for Referrals

Asking for referrals is a great way to expand your marketing base beyond those you personally come into direct contact with.

Give your business cards to friends, families, neighbors and ask them to pass them on. Offer a free or discounted product or service to anyone who refers a client who signs a contract for services.

Remember the people you regularly come into contact with – the places where you spend YOUR money – hair salon, gas station, doctor’s office, coffee shop, etc. Offer them the same referral perks.

At the risk of restating the obvious, don’t forget to ask for referrals from your own client base. Happy customers are the best word-of-mouth advertising there is.

You don’t have to stop at only offering perks to the one doing the referring. Have a special referral business card printed that has a discount for new clients on one side and place for the person referring them to you to put their name and phone number on the back. When the new client comes in to get the claim the discount, you know immediately who referred them and can thank them accordingly.

Another way to acknowledge those who send business your way is to  put a “Thanks for the Referral” section on your website (including a link to their business if they have one) and/or put up a “Thanks for the Referral” bulletin board in your business and put the names of those who referred new customers that week on the board. This can encourage others to do the same.

What other kinds of perks do you offer those who send new business your way?