Online Advertising Terms Explained

Advertising is crucial to the success of any business, and while old-school methods of getting the word out about your small business may still have some measure of effectiveness, the reality is that an online marketing strategy is becoming more and more important.

Getting started can be a bit daunting, and sometimes it feels like I’m drowning in a sea of online advertising terms as I swim around trying to make sense of it all. If you are like me, you keep hearing words and phrases related to online marketing and may not be clear on what they all mean.

YFS Magazine (Young, Fabulous & Self-Employed) published a great article on this very topic this week. Here it is for your enjoyment (and education):

40 Online Advertising Terms Every Entrepreneur Should Know


Google’s 3 Essentials for Mobile-Friendly Websites

If you’ve been on the fence about creating a mobile-friendly version of your website, Google has some insight that might help you make the decision.

Sixty-seven percent of the 1,088 smartphone users surveyed by the tech giant in July said they were more likely to make a purchase when visiting a business’s mobile-friendly site, versus 61 percent who said they’d most likely leave a site that wasn’t optimized for mobile. Translation: if you don’t have a mobile-friendly website then you’re probably losing customers to the competition.

Read entire article by Jason Fell

Mobile Broadband on a Budget

Clear Stick

I’m always on the market for some gadget, service or resource that is going to save me money, especially when it comes to my business. When I find one, I’m quick to shout its praises from the nearest rooftop. Well, I’m back on the roof today with something that has made a significant impact on the way I do business: mobile broadband service from CLEAR.

I came across this fabulous service a few months ago, and I was instantly intrigued by the following facts (most of which set it apart from the competition):

  1. There is no credit check.
  2. There is no contract.
  3. There are no surprise fees, taxes and surcharges lurking in my bill each month.
  4. I have unlimited data usage (no overages).
  5. I have crazy fast internet access practically anywhere.

Since I am rather mobile in my daily work, I was often frustrated with always being limited to the library, coffee shops and restaurants that offer free wi-fi. Now I carry my internet connection with me wherever I go – and I didn’t have to sign my life away or pay out the schnoz for it.

The stick cost me $49 at Best Buy, and the service is $49 per month (plus sales tax). They also have a $99 mobile hotspot that can provide internet access for up to 8 devices – for the same $49 per month.

I have received excellent customer service from both Clear and Best Buy, and I could not be happier with the device and my monthly service. If I decide I don’t need the service one month, I don’t pay. Then I  can pick it back up the next month. No penalties. No questions asked.

This is one of the best (and most frugal) decisions I have made for my business.

If you happen to be in the Cedar Park area, stop in at the Best Buy store at Lakeline and ask for Samantha. She provided me with over-the-top customer service, and so did Ryan (the CLEAR rep). Tell ‘em I sent you.

Next Week’s FRUGAL FRIDAY topic: Saving Money in the Cloud