Google’s 3 Essentials for Mobile-Friendly Websites

If you’ve been on the fence about creating a mobile-friendly version of your website, Google has some insight that might help you make the decision.

Sixty-seven percent of the 1,088 smartphone users surveyed by the tech giant in July said they were more likely to make a purchase when visiting a business’s mobile-friendly site, versus 61 percent who said they’d most likely leave a site that wasn’t optimized for mobile. Translation: if you don’t have a mobile-friendly website then you’re probably losing customers to the competition.

Read entire article by Jason Fell

3 Ways to Supercharge Fan Engagement on Facebook

supercharge-fan-engagement

Source: Entrepreneur Magazine

For most business owners, their biggest Facebook challenge is keeping fans consistently engaged. Whether you have 135 or 13,500 likes, the only way to really profit from a business page is to motivate fans to click, share and, eventually, act by buying a product or signing up for an event.

When applied consistently, these three strategies can turn the tide and increase fans’ interaction with your Facebook page:

(Read more)

Profile of an Entrepreneur

Small business is the backbone of our economy, and entrepreneurs are the ones who make it happen. We are the visionaries – the ones who dare to dream and believe that our dreams can become a reality.  We see the deficiencies in the current situation and we envision a better product, a better service, a better way.

We crave the freedom to create new enterprises and experiences, and we long to throw off the shackles of agendas, guidelines and schedules handed to us by someone else.

We are the business equivalent of a mom, wearing many hats and doing whatever needs to be done so that our business succeeds. We are CEO, CFO, COO, receptionist, marketing executive, bookkeeper, IT department, human resources manager, compliance department and mailroom clerk all rolled into one. We do the billing,  answer the phones, make executive decisions, shop for office supplies and take out the trash – in addition to generating whatever product or service we went into business to provide in the first place.

We carry a passion in our hearts and wake up in the middle of the night with ideas and solutions to whatever problem we didn’t have the time or energy to resolve during the day. 

We are the Dreamer/Doers – the ones who envision something new and are just crazy enough to think we can pull it off. And then we do.

So here’s to all the entrepreneurs out there – past, present and future. Here’s to all the sleepless nights, the business ideas scribbled on napkins, and the “Aha” moments when, “I could do that” became “I will do that, and here’s how.” Keep dreaming. Keep moving. Keep making it happen. Learn from each other and cheer one another on. Lean on each other and hold each other up. We need each other. And the world needs us. They need us to remind them that there is still such a thing as the American dream, and that with passion, hard work, and determination, that dream can and will continue to come true for more and more of us.  

Let’s do this thing!